Marketing News @wipi.org

THE PHOTOGRAPHIC ART MARKET Now in its 22nd year, The Photographic Art Market is the definitive authority for reported prices for photographs sold at auction annually. Each volume lists all photographs sold at the major photography auctions for the calendar year and provides complete information, including auction house, date of sale, lot number, print type and dimensions, negative date and print date, the estimate, and the amount paid. Ê Each volume is $69.95 plus $5 shipping by priority mail in the US or $11 overseas airmail. www.photoreview.org. to download order form.

This year's Photo Review National Competition will be juried by Katherine Ware, Curator of Photographs, the Philadelphia Museum of Art. Ê The Photo Review's is "a competition with a difference" that enables thousands of people across the country to see the accepted work in our Summer 2004 issue. Also, the prize-winning photographers will be chosen for an exhibition at the photography gallery of The University of the Arts, Philadelphia. www.PhotoReview.org

Stephen Perloff, Editor

ABOUT THE PHOTO REVIEW The Photo Review is a critical journal of national scope and international readership. Publishing since 1976, the Photo Review covers photography events throughout the country and serves as a central resource for the Mid-Atlantic region. With incisive reviews, exciting portfolios, lively interviews, the latest in books and exhibitions, The Photo Review quarterly journal has earned a reputation as one of the best serious photography publications being produced today.

Writers --- including A.D. Coleman, Stephen Perloff, Shelley Rice, Peter Hay Halpert, Barbara L. Michaels, Jean Dykstra, and Mark Power --- have weighed in on subjects as varied as the posthumous publication of work by Diane Arbus, women in photography, the growth of digital media, the historical movement from Pictorialism into Modernism, etc., etc. In his ongoing series, "The Censorship Diaries," Editor Stephen Perloff was in the forefront in covering the controversy over funding for the NEA and censorship of the arts.

The Photo Review has earned a reputation for lucid and incisive writing aimed at an intelligent and informed audience, but free of the cant and jargon that infects much contemporary writing about art. Thus, both arts publications and the popular press have looked to us for interpretations of what's happening on the photography scene. Articles have been reprinted in such publications as Afterimage, To, Photography in New York, American Photo, and others.

Editor Stephen Perloff, a respected writer, educator and photographer, has been interviewed for the New York Times, the Wall Street Journal, the Philadelphia Inquirer, the Bucks County Courier Times, and Art Matters. He has received two critic's fellowships from the Pennsylvania Council on the Arts. Ê

"I'm a big fan of The Photo Review!" Ê Ê Jerry Uelsmann, Photographer

"The Photo Review journal ... covers the photographic scene with intelligence and insight..." Ê Ê Camera & Darkroom, May 1994

"'Art on the Front Lines' [Summer 1990] is one of the most powerful and positive statements for photography I have seen." Ê Ê
Tom Buffington, Subscriber

"The photographic/cultural climate of Pennsylvania was never like this when I was there. Certainly as regards photography, you've made with The Photo Review a wonderful revolution. An operation like your "Art Under Attack" issue [Summer 1989], inlcuidng The Photo Review's national competition, elevates your whole operation from regional to national and international importance." The late Lou Stoumen, Photographer

"Your magazine is a wonderful example of how artists and their work should be recognized." Nicole Greaves, Arts Coordinator, The Leeway Foundation

"It's a wonderful publication! Where would we be without it?" Ê Ê Phyllis Crowley, Subscriber

DESIGNED TO MAKE COPYRIGHT REGISTRATION QUICK & EASY
www.photocopyright.com

The International Photography Copyright Organization champions the cause of photography copyright and provides a service for photographers to protect their intellectual property internationally through registering a copyright with the United States Registry.
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IMAGE PROTECTION
http://www.photocopyright.com/copyright.htm

Copyright is a form of protection provided by law to the authors of "original works of authorship."

The owner of copyright in a work has many exclusive rights, including the right to make copies, to prepare derivative works, to sell or distribute copies, and to display the work publicly.

Anyone else wishing to use the work in these ways must have the permission of the author or someone who has derived rights through the author.
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INFRINGEMENT
http://www.photocopyright.com/infringement.htm

Copyright law requires you to register the copyright in your photographs before you can sue an offender. If the copyright has not been registered before the infringement happens, you must prove the actual damages and you cannot recover statutory damages, punitive damages or attorney's fees.

Without the ability to recover these costs or obtain punitive damages, the cost of bringing a suit could easily outweigh any financial recovery from the offender.

When your work is registered prior to an infringement, you could be awarded statutory damages. If the judge is convinced that an infringer intentionally infringed on your work, a judge may award you up to $100,000 per infringement, no matter how minimal the actual damages. Additionally, a judge has the discretion to award you payment for your attorney's fees.

It is critical that you register your photographs to effectively protect your copyright.
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HOW TO FILE COPYRIGHT http://www.photocopyright.com/register.htm

1. Complete our quick and easy online application
http://www.photocopyright.com/db_interface/Results/Quick.asp
2. Send your images
3. Pay by credit card or check

IPCO creates your copyright application with the information you provide,
reviews the material for accuracy and files Form VA with the U.S. Registry.
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FEES

IPCO fees are based on the number of images in the registration. Government fees of $30 are added to every order. IPCO registration fee structure is:

IPCO Fees.........$29.95 Single Image
IPCO Fees.........$34.95 Series
IPCO Fees.........$39.95 Collection (2-100 images)
IPCO Fees.........$49.95 Library Collection (101 plus images)
IPCO Fees.........$ 9.95 Multiple Format
Plus Government Fees......$30.00
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"THIS IS OUTSTANDING!"

Greg Phelps - One of the nation's premiere photographers, with 25 years experience shooting for many of America's Fortune 500 companies.
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In light of copyright's great benefits, it is an advantage to register your images before they are put into the marketplace.

International Photography Copyright Organization
369 S. Doheny Dr, #323, Beverly Hills, CA 90211
Telephone: (310) 914-9164 / Fax: (310) 478-5834
E-mail: file@photocopyright.com

These four photography marketing videos feature Maria Piscopo giving you successful and easy-to-understand strategies for sales and marketing of your creative services. These are the business tools you need to take your talent to the next level. The information and examples in the videos are valuable to anyone who wants to earn money with their talent. Talent alone won't do it, take the next step, be successful! Check out the Special Offers! http://www.mpiscopo.com/

The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo
(ALLWORTH BOOKS)

ALLWORTH BOOK SELECTION
(Read list below and/or click link above to see
ALLWORTH selection of suggested reading by WIPI)

Build your Professional world of success with the tools of knowledge from
Allworth Press
A must have collection for your library visit and check out ...What's New at

Business and Legal Forms for Photographers
Third Edition
by Tad Crawford
Forming New Strategies for Photographers’ Success

Attorney-Author Crawford Updates Industry Classic for Apprehensive Age.
Both the manner and business of photography have changed in recent years. Technology has opened the door to new equipment and opportunities, as legal and economic changes have altered the way photographers find and perform jobs. Today’s uncertain financial climate has emphasized the age-old need for photographers to negotiate and meet deadlines and budgets, while legal tools for protecting their work have assumed a new urgency. Help is now on the way. Attorney Tad Crawford has fully revised and expanded the industry classic Business and Legal Forms for Photographers, third edition, to help photographers organize and promote their businesses as well as minimize legal vulnerability.

For all of the most important transactions any photographer is likely to undertake, this volume contains thirty-one business and legal forms, step-by-step instructions, advice on standard contractual provisions, thorough discussion of contractual issues relevant to the industry, and unique negotiation checklists to help photographers operate with the highest standards of professionalism. “Attaining the knowledge of good business practices and implementing their use is an important step toward success for any professional,” Crawford observes.

The third edition of this esteemed guide has been updated to cover electronic rights’ issues and includes five new forms for trademark application, employment application, employment agreement, restrictive covenant for employment, and project employee contract. All of the forms are included on a CD-ROM to aid in customizing for use in the practice of the profession. The thirty-one forms also include:

* license of rights
* application for copyright
* invoices
* sale contracts
* nondisclosure agreements
* stock agency agreements boo

Business and Legal Forms for Photographers, third edition, also contains information on photographers’ organizations, how to contact volunteer lawyers for the arts, and much more. In a time of rapid change, this book is an essential resource for photographers—well-established or beginning—seeking the path to success.
Business and Legal Forms for Photographers can be found in better book stores, or it can be ordered directly from the publisher by calling: 1-800-491-2808, or order online from our catalog page where you will also find a full description, a table of contents, and reviews.

$29.95, 8 1/2x11, 192 pages
(includes CD-ROM)
Paperback, ISBN 1-58115-206-X
Publication Date: January 2002

ASMP Professional Business Practices in Photography
Sixth Edition
by American
Society of Media Photographers

This classic guide is the ultimate source on key business practices and industry standards from the foremost authority in professional photography.

From standard practices in stock and assignment photography to special one-time decisions such as acquiring a digital workstation, this “business bible” provides the latest answers to any legal or business question an aspiring or professional photographer can ask. In eleven in-depth chapters, over two dozen industry experts offer practical guidance on such topics as estimating prices, formalizing agreements, using electronic technology, and much more. This completely updated Sixth Edition also features dozens of ready-to-copy legal and business forms, helpful checklists, and an extensive cross-media bibliography.

6 3/4 x 9 7/8, 416 pages; Paperback, ISBN 1-58115-197-7;
List Price $29.95 SAVE 20% You Pay $23.95

Pricing Photography
The Complete Guide to Assignment and Stock Prices
Third Edition
by Michal Heron and David MacTavish

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete “buyer’s guide” for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer’s bookshelf.

11 x 8 1/2, 160 pages; Paperback, ISBN 1-58115-207-8;
List Price $24.95 SAVE 20% You Pay $19.95
Publication Date: January 2002

The Photographer’s Guide to Marketing and Self-Promotion
Third Edition
by Maria Piscopo

A veteran photographer’s rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet. The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.

“Piscopo’s book is full of specific, practical information. Promotion pieces, portfolios, advertising, public relations, rates, reps, . . . are just a few of the other topics covered in this excellent manual.” —Popular Photography.
“As a veteran photographer’s rep, author Piscopo knows what she’s talking about. . . . With this book, you can get the benefits of Piscopo’s 20 years in the business for less than $20.”—Studio Photography.

6 3/4 x 10, 192 pages; Paperback, 40 b&w photographs,
ISBN 1-58115-096-02;
List Price $19.95 SAVE 20% You Pay $15.95
Publication Date: July 2001

SEE WIPI WORKSHOP Section for a list of Maria’s scheduled seminars or visit her website at http://www.mpiscopo.com/

The Photojournalist's Guide to Making Money
by Michael Sedge

Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of success—while showing aspiring photojournalists how to begin their climb in a stimulating and rewarding field. This insider's look at how today's pros really sell their work details the powerful maneuvers they use. Step-by-step instructions tell how to establish a business, implement the latest research tactics, network with editors and other photo buyers, pitch to television producers, and expand business through lectures and teaching. Extensive sections in Internet marketing detail cutting-edge strategies for tapping into the lucrative photojournalism marketplace.

6X9, 224 pages; Softcover, 40 b&w illustrations, ISBN 1-581150076-8;
List Price $18.95 SAVE 20% You Pay $15.15
Publication Date: December 2000

Caring For Your Art
A Guide for Artists, Collectors, Galleries and Art Institutions
Third Edition
By Jill Snyder

Colors That Don’t Age, Wraps That Don’t Scratch
Jill Snyder Shares the Latest Techniques and Tips that Bring Eternal Life to Any Artwork

Art history is full of stories about artworks that have been destroyed due to accidents or neglect—yet we rarely talk about those millions of artworks which, thanks to proper care and handling, have survived throughout centuries. In Caring For Your Art, Jill Snyder explains the secrets of displaying, transporting, storing, and insuring art objects that help extend the life of paintings, prints, photography, and sculpture against all possible odds. New to this edition are interviews with key figures from the art insurance, art risk management, and conservation industries that have been conducted by Ann Albano, registrar of the Cleveland Center for Contemporary Art.

Concerns about preserving an artwork ideally start before a work is created or put on display: What degree of humidity can a studio or show room have? How will the exciting new plastic material behave once the color has dried out? With Caring For Your Art, those involved with the creation and distribution of art will be able to choose locations, creative material, supports, framing equipment and wrapping material without running into unpleasant surprises.

Whether an artwork remains in one place or is constantly shipped from one exhibit to another, numerous hazards need to be taken into account. Caring For Your Art helps caretakers of art objects to create a seamless chain of protective measures that ensures optimum care of the artwork under any imaginable circumstance.

Written by a curator and art aficionado who has been an expert on art preservation for many years, Caring For Your Art takes into account the latest advances in creative materials and techniques, preservation technology, and insurance requirements. The book will prove an invaluable companion to every artist, curator, gallery owner, or collector concerned about the protection of his art objects, and includes

* cutting-edge ways to limit environmental hazards
* the latest techniques for creating, packing, transporting, and storing art
* recommendations for the use of acid-free materials
* using manual and computer systems for record keeping
* checklists that help identify gaps in the safekeeping process
* easy-to-grasp illustrations of complex technical problems

Caring For Your Art can be found in better book stores, or it can be ordered directly from the publisher by calling: 1-800-491-2808, or order online from the Allworth catalog page where you will also find a full description, a table of contents, and reviews.

$19.95, Paperback,
208 pages
ISBN: 1-58115-200-0
Publication Date: September 2001

Historic Photographic Processes
By Richard Farber

Historic Photographic Processes is a comprehensive user's guide to the historical processes that have become popular alternatives to modern and digital technology. Though many of the techniques, applications, and equipment were first developed in the nineteenth century, these same methods can be used today to create hand-crafted images that are more attractive and permanent than conventional prints or digital outputs. Fine-art photographer Richard Farber incorporates extensive research with clearly-written directions and resource lists to provide in-depth information on eight of the most enduring processes in photographic history, including salted paper, albumen, cyanotype, kallitype, platinum/palladium, carbon/carbro, gum bichromate, and bromoil. He guides the reader through each step, from selecting the appropriate paper and sensitizing it to exposing, developing, and toning the final print. Each method is accompanied by a short explanation of how it was originally used and its significance in the evolution of photography.

Historic Photographic Processes contains more than fifty color and ten black-and-white images that beautifully illustrate each of the processes described. Chapters include an introduction to photographic techniques and applications, such as useful safelights, sizing paper, measuring solutions, exposure controls, ultraviolet light sources, and making enlarged negatives, as well as an extensive section on safety in- and outside of the darkroom. The appendix provides important information on the chemicals discussed, as well as health-and-safety references, supply sources in the United States, Canada, and Europe, and a complete catalog of Internet resources.

These article are a wonderful reference and reminder of helpful steps to achieve success.
Worth reading over and over.

The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo (ALLWORTH BOOKS)

The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo
(ALLWORTH BOOKS)