ArtBusiness.com - Breaking Into Auctions, Make Sure You do it Right
If you're like most every artist everywhere, you've probably dreamed about having a work of your art go on the block at a major auction house and watching the international art collecting elite battle for it with their bank accounts

Articles for Artists:
Resources to Present, Promote, Market Your Art

Articles for Collectors:
How to Collect Art - Articles and News

Follow Alan Bamberger on Facebook,
Alan is an art consultant, advisor, author, and independent appraiser specializing in research, appraisal, and all business and market aspects of original works of art, artist manuscript materials, art-related documents, and art reference books. He has been selling art since 1979 and rare and scholarly art reference books since 1982, and has been consulting and appraising for artists, galleries, businesses, organizations and collectors since 1985.

Fresh Lists Mailing Lists 2010 by Karen Hansen

Do it yourself e-mail campaign - NO yearly fee or 8 cents per e-mail Read below or call 800-322-3985 with any questions

Design both e-mail and direct marketing pieces to reflect your website. For the printed piece contact your post office with your design to verify, where they add the barcode. Using clear envelopes will protect your promo piece (www.clearbags.com)

Include 1-3 images on the promo to show your work. For an e-mail campaign design a promo piece in Dreamweaver or PhotoShop. The most important thing is no more than 650 pixels wide (about 72 dpi) - length isn’t that important.

E-mail Promo
Your goal is to present images to buyers via e-mail, direct mail, portfolio showings and a Web site. The Fresh List goal is to provide you with cost-effective and time efficient. Good organization creates success, and Fresh Lists adds to it with targeted mailing lists updated every 90 days. Include 73% personal e-mails. The Fresh Lists management program is customized, so it is easy to print labels, export e-mails and manage mailings, meeting and phone calls.

E-mail Schedule
The best days for sending e-mails are Tuesday, Wednesday and Thursday. Monday they are too busy and Friday they are looking forward to the weekend. Months to avoid all together June, July and December.

A FRESH LISTS marketing tip: Mail the same promo card/ e-mail to different people at the same agency over a period of time. It’s far more effective than one mass mailing because the cards/ emails stay around the agency longer. They have an extended marketing life.

This is what your promotion schedule might look like:

As you can see you will reach creative buyers 7 times a year. It is more efficient than sending one or two mass mailings a year. Also contact buyers to set up appointments or for portfolio drop off. PhotoShop: Design the promo in PhotoShop then attach it in the MaxBulk program or upload the JPEG to your website. The image will appears instantly when the e-mail is opened - HTML required and is supplied free by FRESH LISTS.

ONLY WITH FRESH LISTS are your individual contact notes secure. They will never be deleted even if the person leaves the agency, and will be automatically restored when that person returns as a FRESH LISTS contact Unlimited technical support via phone or e-mail.

Contact FRESH LISTS  800-322-3985 or 818-769-5472
info@freshlists.com
www.freshlists.com
How to order Fresh Lists Order by phone 800-322-3985
Receive the lists within minutes
via e-mail. Download for FREE the FRESH LISTS Program

2010 - PRO 6.0

WIPI recommends this product to every photographer who wants to have the best possible research for pricing their photography. It's a must have program and will bring great clarity to your photography promotion and contract negotiations. One of the most frequent questions in photography relates to "HOW MUCH SHOULD I CHARGE..?" You won't have to ask anyone that question again if you invest in yourself and purchase this program. It's a great asset to photographers and image makers..! ALSO see latest version of fotoBiz and look for the special pricing on the package of both fotoBiz and fotoQuote combined.

When someone wants to use one of your photos, you don't just need a number pulled out of a hat, you need help. You need fotoQuote, the industry standard price guide for stock and assignment photography!

FotoQuote is the only source of pricing information for photographers that gives you powerful Coaching help in every one of its 218 pricing categories. FotoQuote not only helps you come up with a fair price for your image license, but also gives you the inside information you will need to help you close the sale.

Numbers by themselves don't mean anything if you can't convince your client that your image is worth what you are asking.

New Categories
Stock Pricing
Assignment Pricing
Updated Prices

Keep Notes for Each Category
Each of fotoQuote's main categories now has a Notes window that lets you keep multiple notes with sales information for each of your transactions in that category. You can use these notes for reference the next time you need to research the same usage.

Magazine Database
Print Quotes
Build License Agreements
Display Prices in International Currencies

Founded in 1993 Cradoc Corporation is a leading developer of computer software for the freelance photographer. Cradoc Corp also develops fotoBiz the complete business management solution for the freelance photographer. For more information visit www.fotobiz.net.
fotoQuote - testimonials

www.fotoquote.com
Cradoc Corporation
PO Box 1310
Point Roberts, WA 98281
Phone: 360-945-1380
Email: info@fotoquote.com

SHOWCASE your photography
with the superb printing quality that A&I is known for. Pages are printed on extra thick 80lb. cover stock paper. Soft covers are printed on 100lb. cover stock and UV gloss is no additional charge. Hard covers include a matte or glossy laminated dust jacket that you custom design.
A & I Self-Publishing Books


A&I Photographic & Digital Services continues to set the standard for fine art printing. With a 30 year history of innovation and quality, A&I push the boundaries of both customer service and creativity in the pursuit of image excellence. Today’s client base includes renowned photographers whose work is displayed in some of the most prestigious museums and galleries worldwide. This level of clientele is maintained by setting the highest standards with cutting edge technology and consistently superior services.

A & I Services

lectures and workshops

GraphiStudio.com
The Wedding book, Art Forms, Portfolio, Parent books, Pocket books, Family book, Portrait book, Limited publishing. A handsome, high quality product that will please yourself and your clients.

GraphiStudio also offers production assistance and the option of FTP upload. They have expert technical and photographic knowledge with reps that will work closely with you to produce the results you want.

Special packages to suit your needs. Entire collection of primary books are available in all layouts, printing technologies and cover options. Five potential layouts with beautiful yet subtle effects. Book Layouts include, Director, Studio, Panorama, Design and Reportage.

GraphiStudio has worldwide representatives as well reps in all regions of the USA

Visit the website at: www.GraphiStudio.com and see all the wonderful products available to increase your sales and promotion value. Call today for the special discount packages

Check website for upcoming seminars in your area

USA telephone: 866-472-7445               
Italy (0039) 047-939611

GraphiStudio: Italia USA United Kingdom Espa–a Portugal France Deutschland …sterreich Czech Republic Other countries

The production value of the GraphiStudio books are exquisite. The variety of layout and design as well as book groups is a wonderful addition to your studio client base or fine art work. WIPI highly recommends the GraphiStudio products.

PHOTOHGRAPHIC ART MARKET

"The Photographic Art Market volumes and the Photo Review Journal, highly recommended for information about art sales for fine art photographic collecting. both for the collector and the artist. " Jean Ferro PhotoArtist/President, Women In Photography International

The Photo Review, 140 East Richardson Avenue, Suite 301, Langhorne, PA 19047-2824. | Auction | Competition | Garden Party | Journal | Newsletter | Gallery | Subscriptions | The Photograph Collector | The Photographic Art Market | Links | Index
www.photoreview.org

• How To Find and Keep Clients"
• "How To Get Paid"
• "How To Create More Time & Less Stress"
• "How To Get Clients To Call You"

These four photography marketing videos feature Maria Piscopo giving you successful and easy-to-understand strategies for sales and marketing of your creative services. These are the business tools you need to take your talent to the next level. The information and examples in the videos are valuable to anyone who wants to earn money with their talent. Talent alone won't do it, take the next step, be successful! Check out the Special Offers! http://www.mpiscopo.com/

The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo
(ALLWORTH BOOKS)

ALLWORTH BOOK SELECTION
(Read list below and/or click link above to see
ALLWORTH selection of suggested reading by WIPI)

Build your Professional world of success with the tools of knowledge from
Allworth Press
A must have collection for your library visit and check out ...What's New at


Business and Legal Forms for Photographers
Third Edition
by Tad Crawford
Forming New Strategies for Photographers’ Success

http://www.allworth.com/Photography_Books_s/22.htm

Attorney-Author Crawford Updates Industry Classic for Apprehensive Age.
Both the manner and business of photography have changed in recent years. Technology has opened the door to new equipment and opportunities, as legal and economic changes have altered the way photographers find and perform jobs. Today’s uncertain financial climate has emphasized the age-old need for photographers to negotiate and meet deadlines and budgets, while legal tools for protecting their work have assumed a new urgency. Help is now on the way. Attorney Tad Crawford has fully revised and expanded the industry classic Business and Legal Forms for Photographers, third edition, to help photographers organize and promote their businesses as well as minimize legal vulnerability.

For all of the most important transactions any photographer is likely to undertake, this volume contains thirty-one business and legal forms, step-by-step instructions, advice on standard contractual provisions, thorough discussion of contractual issues relevant to the industry, and unique negotiation checklists to help photographers operate with the highest standards of professionalism. “Attaining the knowledge of good business practices and implementing their use is an important step toward success for any professional,” Crawford observes.

The third edition of this esteemed guide has been updated to cover electronic rights’ issues and includes five new forms for trademark application, employment application, employment agreement, restrictive covenant for employment, and project employee contract. All of the forms are included on a CD-ROM to aid in customizing for use in the practice of the profession. The thirty-one forms also include:

* license of rights
* application for copyright
* invoices
* sale contracts
* nondisclosure agreements
* stock agency agreements boo

Business and Legal Forms for Photographers, third edition, also contains information on photographers’ organizations, how to contact volunteer lawyers for the arts, and much more. In a time of rapid change, this book is an essential resource for photographers—well-established or beginning—seeking the path to success.
Business and Legal Forms for Photographers can be found in better book stores, or it can be ordered directly from the publisher by calling: 1-800-491-2808, or order online from our catalog page where you will also find a full description, a table of contents, and reviews.

$29.95, 8 1/2x11, 192 pages
(includes CD-ROM)
Paperback, ISBN 1-58115-206-X
Publication Date: January 2002

Historic Photographic Processes
By Richard Farber

Historic Photographic Processes is a comprehensive user's guide to the historical processes that have become popular alternatives to modern and digital technology. Though many of the techniques, applications, and equipment were first developed in the nineteenth century, these same methods can be used today to create hand-crafted images that are more attractive and permanent than conventional prints or digital outputs. Fine-art photographer Richard Farber incorporates extensive research with clearly-written directions and resource lists to provide in-depth information on eight of the most enduring processes in photographic history, including salted paper, albumen, cyanotype, kallitype, platinum/palladium, carbon/carbro, gum bichromate, and bromoil. He guides the reader through each step, from selecting the appropriate paper and sensitizing it to exposing, developing, and toning the final print. Each method is accompanied by a short explanation of how it was originally used and its significance in the evolution of photography.

Historic Photographic Processes contains more than fifty color and ten black-and-white images that beautifully illustrate each of the processes described. Chapters include an introduction to photographic techniques and applications, such as useful safelights, sizing paper, measuring solutions, exposure controls, ultraviolet light sources, and making enlarged negatives, as well as an extensive section on safety in- and outside of the darkroom. The appendix provides important information on the chemicals discussed, as well as health-and-safety references, supply sources in the United States, Canada, and Europe, and a complete catalog of Internet resources.

* Part 1 Success is not earned, It’s created - EXAMINING YOUR WORK ETHIC
ARCHIVE #8, October - December 2001
* Part 2 The way we see the world - DEFINING YOUR VISUAL INTEGRITY and MAKING A COMMITMENT
ARCHIVE #9, January - March, 2002

© 2001 Selina Oppenheim

These article are a wonderful reference and reminder of helpful steps to achieve success.
Worth reading over and over